Workplace culture is one of the most potent driving forces in an organization. It is the attitude and beliefs about how things get done and is felt in all communications, settings, and actions. This is the human factor of the business that can keep employees motivated, inspired, and feel secure in their work.
Do Employees Care About Workplace Culture?
More than ever, people want to work for an organization with values similar to their own. In the US, 35% of the workforce will not consider a job in an organization where the work culture does not fit them, and 91% of hiring managers view applicant culture fit as more important than experience and skills.
Most American workers reported that workplace culture influences their job performance in terms of efficiency, delivering quality, and serving customers.
The same study also found that if the workplace culture deteriorates, around 71% of employees will start looking for other opportunities. Attracting and retaining talented employees requires an organization to focus on building a positive workplace culture and embedding a clear mission.
A positive workplace culture that promotes community, inclusivity, and teamwork is at the core of employee engagement and delivers up to 72% higher employee engagement rates.
Workplace Culture: How Do Others Do It?
Domino’s Germany successfully engages frontline employees using Domino’s Chat, a branded employee app created by Speakap.
According to Dennis Batbayli, Head of People and Culture, Domino's offers frontline employees company culture classes and uses the app to foster continuous engagement. Domino’s creates excitement and motivation with quizzes, games, prizes, a monthly webinar series, a Domino’s Academy, and information tailored to younger talent.
The company can also measure employee engagement with mood and attendance stats.
“Domino’s Chat helps employees to experience and understand our workplace culture. We ask for frontline employees' feedback on product launches, customer complaints, and management so all can feel heard and part of the team. Employees post questions and share best practices increasing productivity and efficiency. There is a general increase in excitement about the brand, and the usage of and engagement on our e-learning platform is much higher since we implemented Domino’s Chat.”
Dennis Batbayli
Head of People and Culture, Domino's
Tara McKinney, Human Resources Director at Clarkson Construction Company, also implemented the Speakap platform in three manufacturing and construction companies in the United States.
Having a geographically distributed workforce without email access makes it very difficult for management to communicate company information to everyone simultaneously, build a sense of cohesion, and cater to generational communication preferences.
Since introducing the app, their bi-annual employee survey communication scores have increased.
“It’s most likely because people feel they know more about what’s happening via the app. There’s generally a sense of pride and accomplishment as a team when photos go up in the app about company progress, such as working on a bridge or building a highway, without having to be on the job site. It’s very visual and great for increasing employee engagement.”
Tara McKinney,
Human Resources Director at Clarkson Construction Company
STULZ USA, a manufacturing company, approached their need to engage their non-native English-speaking workforce with a new employee app called STULZ Connect (a Speakap product) to make all feel included, empowered, and that they belong to the workplace culture.
Sanne Oosterhoff, Group Operations Director at nexeye, the optical retail platform, implemented an employee communication app (using Speakap).
“This employee engagement tool gives employees a voice and an opportunity to be part of the discussion. With the employee communication app's content, we aim to be closer to the people and connect in their language, culture, and customs. That way, we can keep the workplace culture recognizable, safe, and relevant to them.”
Sanne Oosterhoff,
Group Operations Director at nexeye