How SPAR Centralized Store Ops with a Knowledge Base Built for Retail Teams

Learn how SPAR boosted operational efficiency by organizing daily updates into structured flows—cutting confusion and improving follow-through at stores.

Retail

We talked to Monique Muller, Head of Communications at SPAR, about how SPAR made operational info easier to access with a structured, centralized knowledge base.

The challenge: fragmented information and inbox overload

Store teams were swamped with operational content. Promotions, product tips, layouts, fresh produce info — it all lived in separate PDFs, emails, and desktop folders. Important updates were easy to miss.

It was too fragmented. People didn’t know where to look. Or whether they had the most recent version.

The solution: one single source of truth — a knowledge base for store ops

SPAR began using Speakap’s knowledge base — a centralized, structured hub that’s accessible to all store teams. Everything is easily searchable, and follows a two-week rhythm: what’s relevant now is front and center.

What lives in the knowledge base:

Weekly marketing campaigns & commercial plans
Promotions and planograms
Store layout updates
Assortment and AGF (fruit & veg) updates
Tips and guidance for entrepreneurs
Tailored info based on store format

If it’s important but not urgent, it goes in the knowledge base. Monique Muller Head of Internal Communication, SPAR

SPAR’s Knowledge Base structure in action:

Categories are clearly structured by topic — think assortment info, AGF (fruit & veg), entrepreneur tips, and UAP. Employees can easily browse or search based on what they need.
Content is organized by week number, so teams can instantly find the most recent updates without second-guessing.
A preview of promotional materials — including folders and commercial plans — with view counts and downloadable PDFs for easy access.

By structuring their knowledge base this way, SPAR ensures that 2,500+ frontline employees always have access to the right content, at the right time — no more digging through emails or asking colleagues for the latest info.

The result? A setup that’s intuitive, time-saving, and tailor-made for busy store teams.

Centralized knowledge: One place for everything
Smart search: By topic, team, or function
Biweekly cycles: Always fresh, automatically archived
Frontline-friendly: Easy to access, browse, and trust

All important information can be found in the knowledge base now — and that’s exactly how it should be. Monique Muller Head of Internal Communication, SPAR

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