The ROI of Frontline Connection

Frontline workers are the backbone of any organization, yet they are often the most disconnected. Effective internal communication is not just a “nice-to-have” but a critical driver of engagement, retention, and profitability. By understanding the true cost of disengagement and leveraging strategic communication tools, organizations can transform their frontline workforce into a competitive advantage.

Join Daren Jennings, CCO of Speakap and Lynn Zimmerman, CEO of Swing Communications for an interactive, tactical session to address these challenges head on.

What you’ll learn:

In 45 minutes, you’ll get:

• A breakdown of how frontline miscommunication impacts retention, safety, compliance, and productivity
• The CORE Framework to measure what’s working (and what’s not)
• A step-by-step way to calculate cost per engaged employee
• Real-world examples of how better communication = real savings
• How to build a business case that leadership actually listens to

By the end of this session, you’ll be able to challenge outdated assumptions about frontline communication, make a business case for investing in it, and apply a simple framework to measure your impact.

Who it’s for:

You lead internal comms, HR, or ops in a fast-moving organization.
You’re tired of repeating updates, chasing reach, or duct-taping your way through frontline communication.

This webinar gives you the clarity, language, and metrics to make a real case for change — whether you’re rolling out new tools or trying to get leadership to care.