The ROI of Frontline Connection

Frontline teams are your business in motion. If they miss the message, you miss the moment. In this 45-minute session, we show exactly how to measure internal comms impact, reduce turnover, and prove business value with frameworks you can use tomorrow.

Why watch

Let’s get practical. You’ll learn how to:

• Quantify the cost of miscommunication across retention, safety, compliance, and productivity.
• Use the CORE Framework to track Cost per Engaged Employee, trends, message retention, and action follow-through.
• Calculate cost per engaged employee and benchmark it (hint: under $500 per year is winning).
• Build a business case leaders actually hear—with actual numbers.
• Turn local managers into comms multipliers, not message roadblocks.

What your peers said in the live session

When we asked attendees what brought them to this webinar, here’s what they told us:

• 30% were looking for tactics and tips they could apply right away
• 30% were actively seeking new solutions and tools
• 20% were just getting started and here to learn
• 20% needed help convincing stakeholders to prioritize internal comms

And when we asked about frontline access to communication channels:

• 60% said their frontline teams do not have company email at all
• 40% said they technically do — but usage is low, with many employees rarely checking it

A reminder that traditional channels (like email and intranet) often miss the people doing the actual work.

Speakers

Daren Jennings — CCO, Speakap

Leads commercial strategy and customer outcomes at Speakap, with 12+ years in internal comms and frontline EX.

Lynn Zimmerman — CEO, Swing Communications

Internal and change communications leader helping organizations align people, process, and message—especially on the frontline.

What we cover (chapters)

0:00 Welcome & housekeeping
2:15 Why frontline connection drives ROI
6:18 Myth-busting the usual objections
18:40 Case studies and hard numbers
25:36 The CORE Framework explained
30:04 The Pulse Audit: habits that prove value
39:02 Content that frontline teams actually read
46:53 Key takeaways and next steps

Watch the full session above, download the slides, and get the CORE Framework cheat sheet here.

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Keep exploring

• How investing in an employee experience platform can pay off — from cost savings to productivity, retention, and more
• Best practices, tools, and techniques to train frontline employees effectively to improve overall training ROI — especially in high-turnover or fast-paced environments