Conscious Hotels: “Integrating Speakap and Alleo Transformed Our Frontline Employee Communications”

With a generationally diverse workforce, bridging the gap between what rewards and benefits motivate different age groups is crucial for a satisfied and productive team. Here’s how Conscious Hotels used an integration of their employee app developed by Speakap and Alleo, benefits & rewards platform, to address this.

The Challenge:

How to bridge the gap between the rewards and benefits needs of a multigenerational workforce, and ensure effective communication to maximize awareness of the available options?

Conscious Hotels prides themselves on a diverse workforce, reflecting their commitment to sustainability and social responsibility. With a generational breakdown of 40% Gen Z, 41% Millennials, 16% Gen X, and 2% Baby Boomers, Conscious Hotels identified a critical gap in their rewards and benefits program. 

While a unified program offered administrative advantages, effectively catering to varying preferences across generations proved challenging. This highlighted the need for a solution that would allow for both:

1. Providing a diverse range of benefits & rewards that employees could choose from: With a multigenerational workforce, a one-size-fits-all approach wouldn't suffice.  Conscious Hotels needed a program offering a variety of options to cater to the specific needs and preferences of Gen Z, Millennials, Gen X, and Baby Boomers.
2. Making sure there is sufficient and efficient communication regarding the program and its options: Traditional communication methods might not reach everyone effectively, especially with a potentially dispersed workforce. The solution needed to ensure clear and consistent communication about the program's benefits and the variety of options available to all employees.

The Solution:

An integration between their employee app developed by Speakap and Alleo, benefits & rewards platform

Conscious Hotels tackled these challenges by integrating Speakap, a mobile employee app, with Alleo, a comprehensive employee benefits and engagement platform. This combined approach offered several advantages.

Speakap ensures everyone can be easily reached, regardless of age or communication preference. For younger generations, Conscious Hotels leverage interactive features like push polls, gamified challenges, and Q&A sessions for real-time engagement and feedback. For older generations, clear, concise messages, engaging visuals, and short video updates for efficient information dissemination. Overall, fostering a community by encouraging employee-generated content within the app, allowing individuals to share stories, experiences, and best practices across generations, resulting in an increased sense of connection and belonging.  

Moreover, the integration of Alleo within Speakap allows employees to access all information about the offered benefits & rewards packages, offering them the choice between mindfulness apps, health and wellness programs, student loan assistance and childcare support, as well as retirement saving plans and eldercare resources, and much more.

The Results:

Increased engagement, personalized rewards & a more connected workforce

The Speakap and Alleo integration yielded positive results for Conscious Hotels. The Alleo benefit tool received a high rating of 4.3 out of 5, reflecting employee satisfaction with the wide variety and personalization of options.  This resonated particularly with Gen Z, who highly valued the mindfulness, charity, and health benefits offered through Alleo. The platform also facilitated a surge in employee charitable giving, highlighting the ability of the employee app to foster a sense of community and social responsibility. 

“Implementing a mobile app that consolidates our tools for employee communication and benefits has been essential for our 24/7 operations across eight hotels. With most of our frontline employees away from computers, this app enables us to reward our people, connect and engage with each other across various locations and shifts.  " 

Carla Francisco, Head of People at Conscious Hotels 

In terms of communication, the employee app of Conscious Hotels achieved excellent reach with 96% active users and 36% daily visitors on the app. This success can be attributed to the platform's mobile-first design and focus on clear, concise communication.  Speakap further ensured a constant flow of information across all levels of the organization, fostering a more connected and collaborative work environment.  

Finally, the employee app allows for Conscious Hotels to connect and engage different teams in 8 locations, even with a 24/7 business model, demonstrating its effectiveness in overcoming geographical and scheduling challenges. Overall, Conscious Hotels' success story showcases the power of a well-designed, integrated solution like Speakap and Alleo to address the needs of a multigenerational workforce when it comes to benefits & rewards.

Scalability and future growth

One of the best things about the integration between Speakap and Alleo is how it makes everything so much easier and more efficient. For Conscious Hotels, this means they can focus on growing their business without getting bogged down by complicated systems. When it comes to opening new properties, the process is super simple now.

Picture this: you open a new hotel, and instead of dealing with a ton of setup, you just add the new employees to Speakap as part of their specific group. Boom—they have access to all the benefits and information right away. No fuss, no hassle. Your new team members are plugged into the entire network, feeling connected and ready to go from day one.

"Thanks to Speakap, scaling our business has never been easier. When we open a new hotel, we can quickly add new employees to the app. They get access to all our benefits and information right away, so they feel welcomed and valued from the start."

Carla Francisco, Head of People at Conscious Hotels 

This seamless integration not only saves a ton of time but also makes sure everyone, no matter where they’re working, feels part of Conscious Hotels. It’s a true improvement for Conscious Hotels, allowing them to expand smoothly while keeping everything running like clockwork. Plus, it helps maintain that sense of community and shared values, which is so important as the company grows. It’s all about making life easier and keeping everyone connected, no matter how big the company gets.