How Center Parcs Implemented an Employee App for all Frontline Workers

How do you align 10,000+ employees spread across 28 vacation parks in five countries?

In this 30-minute webinar, Simone van der Kar (Internal Communications & Events Specialist at Center Parcs) joins Ties from Speakap to share the inside story of launching CP Inside — their employee app built to connect every “Happy Family Maker.”

You’ll learn:

• The biggest internal comms challenges Center Parcs faced.
• Why Simone and her team chose an employee app.
• How Ties and Speakap supported the rollout.
• The impact so far: 93% onboarding activation, 34% engagement rate, 73% monthly usage.
• Real examples of engaging content and best practices.

About Center Parcs‍

For over 50 years, Center Parcs has been the place to create new memories with loved ones. With nature-focused cottages, Aqua Mundo water parks, the tropical Market Dome, and year-round indoor & outdoor activities, Center Parcs is a leader in sustainable tourism across Europe.

Chapters

00:00 – Welcome & introductions
01:00 – Meet Simone (Center Parcs) & Ties (Speakap)
03:00 – About Center Parcs: mission, scale, workforce
06:00 – Internal communication challenges
08:30 – Why they launched CP Inside
11:00 – Structuring content creators across parks & countries
14:00 – Content examples & engagement wins
17:00 – Launch results: adoption, activation, log-in trends
21:00 – Learnings & next steps
30:00 – Closing & thank you

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