Frontline Trends 2026: What the Data Reveals About Internal Comms

Most internal comms advice is based on theory or best practices from office environments. This webinar is different - we're showing you what actually works for frontline and deskless workers, backed by real engagement data.

Here's what we're covering:

• Why most frontline comms efforts aren't landing. Most communicators measure the wrong thing - reach instead of resonance. We'll reveal the gap between who gets your message and who actually engages with it.
• The content format mistake that's costing you engagement. You're probably defaulting to one format for everything. But the data shows a different format drives dramatically better engagement for the messages that matter most. We'll show you which one - and when to switch.
• Why timing is your fastest win. Frontline workers don't check randomly - they check during predictable windows tied to breaks, shift changes, and handovers. Miss those windows and your message gets buried before anyone sees it. We'll share the optimal posting times by industry.
• What frontline workers are really doing with your comms. Quick reads don't mean your content is being ignored - they reveal how frontline teams actually consume information. Learn what those brief interactions tell you, and how to design messages that work with that reality.
• How your industry stacks up. See where manufacturing, retail, hospitality, construction, transportation, and healthcare stand on engagement - and discover what the best-performing organizations are doing differently with their comms strategy.
• Live Q&A. Bring your specific challenges. Mina and Tobi will answer your questions based on what the data shows.

Who this webinar is for

This webinar is built for internal communications managers, HR leaders, and operations directors who are responsible for keeping frontline and deskless workers informed, engaged, and connected.

You'll get the most value if:

• You're communicating with frontline workers in manufacturing, retail, hospitality, construction, or healthcare
• You're not sure if your current comms strategy is working (or how to measure it)
• You want to see how your organization compares to industry benchmarks
• You need data to justify your comms decisions to leadership

Meet your speakers

Mina Kozman | Director of Marketing, Speakap

Mina led the research behind this report, analyzing data from 377,000+ frontline employees across six industries in 4 regions. He's worked in frontline industries himself and understands the communication challenges from the inside - now he helps IC leaders turn that data into strategy.

Tobi Anderson | Head of Customer Experience, Speakap

As Head of Customer Experience at Speakap, Tobi works with internal communicators every day. She sees what they're struggling with. She hears the frustrations. And she helps them understand what's really happening behind their metrics. She's not analyzing frontline communication from a distance. She's helping teams implement it - in real organizations, with real constraints, and real leadership asking why engagement isn't improving despite all the effort. As President of IABC Colorado, Tobi brings a deep understanding of the communications profession and the challenges practitioners face every day. She's been on both sides of these conversations.

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FAQ

• Will I get the recording if I can't attend live? Yes. Everyone who registers gets access to the replay, even if you can't make it live.
• Is this webinar specific to certain industries? We'll cover data from manufacturing, retail, hospitality, construction, and healthcare - but the insights apply to any organization with frontline or deskless workers.
• Will this be promotional? No. This is a data-focused session. We're sharing real benchmarks and insights - not pitching a product. (Though if you want to see how your organization compares, we're happy to chat afterward.)
• How long is the webinar? 45 minutes, including live Q&A.
• Who should attend?  Internal communications managers, HR leaders, operations directors, or anyone responsible for communicating with frontline workers.

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