Your Frontline Comms Starter Kit: Frameworks, Templates & Proven Tactics

‍What you'll learn

• Diagnose the gap: Why frontline communication so often misses the mark - and how to spot the warning signs in your own strategy before they become bigger problems.
• Build a strategic framework: What a sound frontline comms strategy actually requires. No fluff. Just the building blocks that make communication stick with deskless teams.
• See it in action: Real case studies from companies that got it right. Learn what effective internal communication looks like on the ground - and what made the difference.
• Apply it immediately: Walk away with a planning template you can use to translate strategy into action for your team. No theory. Just tools you can deploy.

Who should attend

This workshop is for internal communications managers, HR leaders, and operations directors responsible for reaching frontline and deskless workers in frontline-first industries. If you're tired of low engagement, information gaps, or messages that don't reach the people who need them most - this is for you.

Meet your speakers

• Lynn Zimmerman, ABC, SCMP® | CEO at Swing Communication

Lynn brings the receipts. She's a change and internal communication leader with over 20 years helping organizations navigate business transformations - from mergers and acquisitions to major technology implementations.

She's led communication strategy for more than 40 acquisitions and countless change initiatives, including global SAP rollouts, Workday implementations, and workforce relocations. Lynn is an Accredited Business Communicator (ABC) and Strategic Communication Management Professional (SCMP®), recognized as one of Workshop's Top Internal Communications Professionals to Follow in 2026.

Lynn doesn't deal in sanitized case studies. She shows you what worked, what didn't, and why - pulling from real transformations where she helped thousands of employees understand, accept, and stay productive through major change.

Her philosophy? Communicators belong at the table from day one. Because change communication isn't about sending an email - it's about strategic counsel, stakeholder insight, and connecting the dots between business needs and the work people actually do.

If you want honest takeaways grounded in experience, Lynn's your person.

• Alyssa Towns, Communications Contractor | Internal Communication & Change Management Specialist

Alyssa brings the blueprint. She's a communications contractor and change management specialist who's spent her career helping organizations build internal communication strategies that actually work - especially for frontline teams.

Her background spans executive operations, senior communications management, and leading change efforts through mergers, CEO transitions, and company-wide transformations. She's Prosci-certified and holds degrees in psychology and criminal justice, which means she approaches communication with a human-first lens: empathy, behavior change, and messages that resonate.

Alyssa doesn't deal in theory. She builds systems that balance strategic planning with real-world experimentation - because perfect doesn't exist, but effective does. If your frontline comms need structure without the rigidity, she's your person.

FAQ 

- What if I can't attend live? No problem. All registrants will receive a link to the replay within 24 hours of the event.

- Will I get the slides and templates? Yes. The template and slides will be sent to all registrants, and key resources will be shared after the webinar.

- Is this just a product pitch? No. This is a practical workshop designed to give you frameworks and tools you can use regardless of your platform. We'll share what works - not sell you on what we do.

- Who is this NOT for? If your workforce is primarily desk-based or you're looking for office communication strategies, this probably isn't the right fit. This workshop is built specifically for frontline and deskless teams.

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