Your Frontline Comms Starter Kit: Frameworks, Templates & Proven Tactics

Missing the mark with your deskless workforce ends here. If you couldn't join us live, or simply want to re-watch the masterclass from Lynn Zimmerman and Alyssa Towns, the full recording is now available.

Bridging the Gap Between Strategy and the Frontline

Communicating with a deskless workforce requires more than just "hitting send." In this workshop, we move past the fluff to give you the exact building blocks needed to make internal communication stick where it matters most.

What you’ll learn in this session:

• Diagnosing the Gap: Why frontline communication often fails and how to spot the warning signs in your own strategy.
• The Strategic Framework: A "no-fluff" guide to the essential elements of a sound frontline comms strategy.
• Real-World Case Studies: Lessons learned from global transformations, SAP rollouts, and major change initiatives.
• Immediate Application: How to use our custom planning template to translate these theories into your daily operations.

Meet the Experts

• Lynn Zimmerman, ABC, SCMP® (CEO at Swing Communication): A change leader with 20+ years of experience navigating transformations for thousands of employees. Lynn brings the "receipts" on what actually works during mergers and global rollouts.
• Alyssa Towns (Internal Comms & Change Specialist): A Prosci-certified strategist who focuses on the "human-first" lens—balancing psychology and behavior change with structured communication systems.

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Download Your Frontline Starter Kit