English - United States
After WHO announced COVID-19 outbreak a pandemic, there are two questions everyone's asking:
When will life get back to normal? How will life be after governments decide to lift the lockdown?
Humanity is slowly but surely preparing for an unprecedented time: the Post-Coronavirus era.
In this reshaped world, various industries are expected to operate remotely with success.
Businesses who already have well-built digital solutions and internal communications tools are better positioned for this challenge, while those who are still afloat must adopt these kinds of solutions to survive long-term.
The establishment of the "next normal" in business is inevitable yet uncharted and will be introduced by those who have successfully navigated this pandemic.
In this blog post, we've gathered the biggest lessons from the Coronavirus pandemic on business, plus tips on how to plan for the next phase in your crisis communication strategy.
With every industry and economy profoundly affected, the amount of inevitable change to think through can be discouraging.
At the same time, learning from trustworthy sources is essential to set up for what's next:
Here are the key findings from a 10-country study conducted by Edelman.
Before the vital part of the crisis has been navigated, companies will have to pay attention to what’s changing and learn how to adapt their crisis communication strategy accordingly. Ad hoc, reactive responses must be replaced by fast reflexes and long-term, proactive crisis management.
The current predictions about what the “next normal” will look like are nothing more than assumptions and wild guesses. However, companies could benefit from actual data to reflect on their plans by adopting safe internal communication models that accommodate this extreme level of uncertainty.
Let’s take a look into some of that data:
By the end of 2025, 75% of the global workforce will be millennials:
In short, the workforce of tomorrow will engage with mobile-first internal communication solutions with constant access to up-to-date information on demand.
What does your company’s crisis communications strategy look like at the moment? Developing a clear overview that will be used as an anchor to assess what has been changed in the future is essential. Your strategy is tied to areas such as your financial situation, your ongoing projects, your internal communication tools, and your employees’ status. The goal of this exercise is to assess what still seems about right, what’s not working anymore, and what’s in the middle. For the latter, choose initiatives based on how impactful they will be for the business long-term.
If you don’t have a detailed crisis communication plan in place, start by creating one.
According to McKinsey’s global COVID-19 scenarios for the economic impact of the crisis:
‘Developing scenarios brings immediate benefits. It allows you to bound uncertainty into manageable and measurable boxes, reducing confusion, and sorting out what is truly unknown and what matters. You can identify, with confidence, the no-regret moves with which you should promptly proceed while creating a clear structure to use when working through options to handle a range of possible outcomes.’
Having established your starting point and developed possible scenarios means that you're ready to start mapping out the details of your strategy. Answering the following questions will help you create a checklist with necessary communication steps:
Your messaging must reflect your business’ core values but also support the perspective and feelings of your employees in times when they're looking for direction and guidance.
Some top tips for successful messaging for your crisis communication strategy:
Collect meaningful data to help your team make informed decisions and determine who your employees are today. Define what success looks like and take actions and strategic moves that are robust across different scenarios.
Your crisis communications strategy today is affecting your preparedness for the next phase of this crisis (or a new breakout) both in terms of workforce traits and crises-dependent socioeconomic factors.
Creating and maintaining a centralized internal information hub will ensure that you protect and empower your people, serve your customers' core needs, and establish business continuity.
Interested in boosting employee productivity and engagement in times of crisis?
Rita is a Product and Marketing Copywriter at Speakap. She has a proven track record of success driving results for SaaS companies and continually enriches our content channels with her wide range of expertise.
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