Effective audience segmentation in internal communications is crucial for reaching the right people with the right information. By understanding your internal audience better, you can tailor your content to match their needs and establish yourself as a trusted advisor and audience expert within your company, particularly among senior leaders.
Liaising between different departments, senior management, and employees while ensuring smooth communication organization-wide can get overwhelming if you’re a solo internal communicator. Unfortunately, as it turns out, this situation is quite common in today’s corporate world.
In today's ever-changing business world, employee apps have become all the rage, promising to revolutionize how companies communicate internally and manage their workforce.
A quote from the Human Resources Today article How connection drives employee engagement: “With the recent shift of many employees working remotely, the connection seems to be universally craved now more than ever before. Connection is, in fact, a basic human need, residing on Maslow’s Hierarchy of Needs just above physical safety. And yet, research shows that 40% of employees feel isolated at work, leading to lower employee engagement.”