Why Your Frontline Workforce Needs Employee Engagement

Why is employee engagement important for growing companies? How can an employee engagement platform improve frontline communication? What are the benefits of using an employee hub?

We caught up with Ties Guensberg, Sales Director (NL) at Speakap, to hear about the impact that employee engagement has on frontline employees.

How to Engage Remote Employees?

Why is employee engagement important?

Well, I think that employee engagement is one of the most important things within a company. And the main reason is that it's the employees that build the company and not the product. And great employees are engaged employees because they're much more connected to the company. That means that they're less likely to fill in sickness forms or to leave the company for better opportunities. Engaged employees are more likely to work harder, and to pay more attention to their work. That affects every aspect of the company, from productivity to sickness days, among other things. 

What are common challenges companies face when engaging frontline employees?

Many companies have a large amount of non-desk employees. And engaging those employees who are remote, can be a challenge in itself. Companies are built in layers, which means that the line of communication is often more difficult to manage. For instance, you have the company headquarters, the area managers, store managers, team leads, and frontline employees. With all those layers, it's often a big challenge to send important information from headquarters down to the floor. And if that information does not reach, then that employee will not be engaged.

What are the benefits of using employee engagement tools for company leaders?

So using employee engagement tools, such as an employee app (or a hub that includes all the tools in one place), is extremely important for company leaders to reach all their employees. With the right employee engagement platform, the C-level can make sure that their staff is on the same page, and that they receive the same information at the same time. Because with the right employee engagement tool, you're able to integrate all your favorite tools in one place, be it a roster too, a workforce management tool, or an e-learning tool. An employee hub integrated with all your employee engagement tools will ensure the right reach with the right message, at the right time. And as an employee, you're never logged into all those employee engagement tools at the same time.  You always have to skip through them, which is why you miss information. So if you implement an employee hub, it's beneficial for both the company leaders, but also for the employees.

Key insights to keep your remote employees engaged

The heart of company building

At its core, a company is built not solely on its products or services but primarily by its employees. Engaged employees stand out as the driving force behind the company's growth and prosperity. Their deep connection and commitment to the organization fuels its progress and sustainability.

Engaging remote workers

Remote employees, often separated by geographical distances, may face barriers to staying informed and engaged. Without efficient communication channels, these employees may miss out on vital company information, hindering their engagement with the organization. This disconnect can have far-reaching consequences, impacting productivity, morale, and overall job satisfaction.

The complex communication hierarchy

In organizations with both remote and office-based employees, a complex communication hierarchy often exists. This hierarchy encompasses various levels, including the company headquarters, area managers, store managers, team leads, and frontline employees. Each layer plays a distinct role in the dissemination of information, making it imperative that crucial updates flow seamlessly from the top to the frontline.

Using an employee engagement platform

An employee engagement platform, such as Speakap, serves as a powerful tool for improving communication with frontline and remote employees. It creates a centralized hub for information and fosters seamless and real-time communication across the organization. This technology enables companies to engage remote employees effectively, share important updates, and promote a sense of community and belonging.

Streamlined accessibility

From an employee's perspective, juggling multiple engagement tools simultaneously can be cumbersome and inefficient. Logging in and out of various platforms to access information often leads to missed updates and decreased engagement. Implementing an employee hub streamlines accessibility, providing employees with a single source for all company information and engagement activities.

Benefits for both leaders and employees

The adoption of an employee hub equipped with integrated employee engagement tools yields benefits for both company leaders and employees. Company leaders can effectively communicate and engage with their remote workforce, ensuring everyone is aligned with the company's goals and updates. Simultaneously, employees benefit from a seamless and user-friendly experience, where they can access the information they need without navigating multiple platforms.

In summary, leveraging employee engagement tools, particularly employee apps or comprehensive hubs, is instrumental in boosting remote employee engagement. These tools facilitate consistent communication, integration of essential tools, and streamlined accessibility, ultimately benefiting both company leaders and employees.

Increase remote employee engagement with Speakap

Engaging remote employees is a strategic imperative for organizations seeking to maximize the productivity and satisfaction of their remote workforce. Speakap empowers organizations to connect, communicate, and engage with their remote employees effectively, ensuring that they remain motivated, connected, and aligned with the company's goals. In an increasingly remote work environment, Speakap is the key to unlocking the full potential of your remote team. Book your free demo now!

Get Your Free Demo

Want a Taste of Speakap?

Get a Piece of Speakap with Our Personalized Demo. (Brace Yourself — You'll Want the Whole Cake Once it's Over)

Book a Demo


Get started with your company-branded employee app