We joined forces with our partner MobieTrain, the #1 mobile microlearning app, to address the challenges of reaching, training, and engaging frontline employees. We looked at how an employee communication app can support organizations with a deskless workforce.
No time to watch a full hour? We've got you. Here's a quick recap of the most important takeaways.
Frontline employees still heavily rely on paper and verbal communication. In order to reach both the office and frontline staff, mobile-first is the only employee communication solution.
Erwin: “We see that frontline communication is lagging behind. Engaging employees starts with actually reaching them, and that means catching up with the times and going mobile-first.”
Make your content flexible, bite-sized and tailored specifically to your frontline employees. This is equally important for both your microlearning modules as well as for your internal communication content.
Guy: “One-to-many approach doesn’t work anymore. Technology can help you bring the right content to the right people while maintaining flexibility for quick updates or changes."
Creating a longer-term content strategy with purpose is key. Parts of this employee engagement strategy should include appealing content from different sources within the company. But it's also important to ask yourself: ‘How will this be read on a mobile device?’ Cater your content to the right employee engagement tools.
Erwin: “What we see working really well is the use of content ambassadors. There are often many experts within your company, and giving them a platform to tell their story creates very strong content that will resonate with the rest of your employees.”
We call this ‘the blended approach'. It's a combination of online & offline, and making microlearning and your internal communications part of a larger ecosystem of tools. The approach only works if these employee engagement tools integrate with each other, which creates the best employee intranet software for your staff.
Guy: “If you’re going to invest in a new tool, make sure it’s open to integrations to make your company and your employees future-proof.”
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