Internal Communicators: Everything You’ve Always Wanted to Know, but Were Too Afraid to Ask
With ChatGPT — the prototype AI chatbot developed by OpenAI — exploding across the internet, we too have been busy dabbling with the tool – can you blame us?
As an internal communicator, what role do you play in the future of the workplace? How do you contribute to employee communication and engagement? What should you look out for? What pains do internal communicators have in common? And how do you solve them?
Have we piqued your curiosity? We’ve asked the chatbot 7 questions, and here’s what it had to say, word for word.
How can internal communicators retain employees?
Internal communicators can help retain employees in a number of ways. Some strategies that may be effective include:
- Communicating the organization's mission, values, and goals to employees, and helping employees understand how their work contributes to the organization's success.
- Providing regular, clear, and transparent communication about the organization's performance and future plans, as well as any challenges or opportunities that may arise.
- Encouraging open and honest communication between employees and managers, and fostering a culture of trust and respect.
- Providing opportunities for employees to develop and grow, such as through training, mentoring, or career advancement programs.
- Recognizing and rewarding employees for their contributions and achievements, and showing appreciation for the work they do.
- Providing a positive and supportive work environment, including amenities, resources, and support services that help employees do their best work.
- Listening to employee feedback and concerns, and addressing them in a timely and effective manner.
By implementing these strategies, internal communicators can help create a positive work environment that supports employee engagement and retention.
What is the biggest challenge faced by internal communicators today?
The biggest challenge faced by internal communicators is often ensuring that the right information is being communicated to the right people at the right time. This can be particularly challenging in large organizations with complex structures and many different teams and departments. In order to overcome this challenge, internal communicators must have a deep understanding of the organization and its various stakeholders, as well as the ability to develop and implement effective communication strategies that reach the right people in the right way. This can require a combination of technical skills, such as writing and editing, as well as interpersonal skills, such as listening and empathy. It can also require a willingness to experiment and adapt to changing circumstances in order to find the best approach for each situation.
Do internal communicators remain essential in the future?
Yes, internal communicators will continue to be essential in the future. As organizations become increasingly complex and global, effective internal communication will remain critical for ensuring that all members of the organization are informed, aligned, and able to work effectively together. Additionally, the rapid pace of change and the increasing complexity of the business environment will require organizations to be agile and responsive, and effective internal communication can play a key role in enabling organizations to adapt quickly to changing circumstances. Finally, as the workforce becomes increasingly diverse and distributed, with more employees working remotely and using digital communication channels, internal communicators will be needed to help organizations foster a sense of community and connection among their employees. Overall, the importance of internal communicators is likely to continue to grow in the future.
What technology should internal communicators implement in their companies?
An employee app can be a valuable technology tool for internal communicators to implement in their organizations. An employee app can provide employees with quick and easy access to important information and resources, such as company policies, contact information, and training materials. It can also serve as a communication channel, allowing organizations to share news, updates, and announcements with employees in a timely and efficient manner. Additionally, an employee app can provide features that promote collaboration and engagement among employees, such as forums, polls, and surveys. An employee app can be accessed on employees' smartphones or other mobile devices, which makes it convenient and easy to use. Overall, an employee app can be a valuable technology solution for improving internal communication and collaboration within an organization.
How can internal communicators convince leaders to invest in employee engagement?
Internal communicators can convince leaders to invest in employee engagement by highlighting the benefits of engaged employees, such as increased productivity, improved customer satisfaction, and reduced turnover. They can also share data and research that shows the positive impact of employee engagement on organizational performance. Additionally, internal communicators can provide examples of successful employee engagement initiatives, either from within the organization or from other companies, to show how such efforts can lead to real, tangible results. Finally, internal communicators can work with leaders to identify specific goals and objectives for employee engagement, and develop a plan for achieving those goals that includes a clear budget and timeline. By presenting a compelling case for the value of employee engagement, internal communicators can help convince leaders to invest in this important area.
Name some world famous internal communicators who inspire.
It is difficult to identify specific individuals who are widely considered to be "world famous" internal communicators, as the field of internal communication is not typically one that attracts a great deal of public attention or celebrity. However, there are certainly many experienced and accomplished professionals in the field who are widely respected and admired within the internal communication community. Some examples of internal communicators who are known for their expertise and leadership in the field include:
Helio Fred Garcia, President of the Logos Consulting Group and author of several books on leadership communication and crisis management.
Jackie Kotecki, Vice President of Internal Communications at Walmart and a recognized expert in the use of digital and social media for internal communication.
Jennifer Leake, Global Head of Internal Communications at Deloitte and a leading authority on employee engagement and culture.
David Grossman, Founder and CEO of The Grossman Group and a renowned speaker and consultant on leadership communication and organizational change.
Karen Fryer, Founder and Principal of Fryer Communications and a highly regarded consultant and trainer on internal communication strategy and tactics.
These are just a few examples of internal communicators who are known for their expertise and experience in the field. There are many other talented and inspiring professionals working in internal communication, and the field continues to evolve and grow as organizations increasingly recognize the importance of effective internal communication for their success.
What 10 books should every internal communicator read?
- "The New Rules of Marketing and PR" by David Meerman Scott
- "The Internal Communications Handbook" by Steve Manning
- "The Seven Cs of Communication" by Richard L. Weaver II
- "The Communications Handbook" by Joep P. Cornelissen
- "The Communication Crisis in America, and How to Fix It" by Christina Butler
- "The New Employee Handbook" by Chris Dyer
- "Effective Internal Communication" by Iva Hladis Kovacic
- "The Message: The Communication Skills Book" by Mathew McKay and Martha Davis
- "The Social Employee" by Cheryl Burgess and Mark Burgess
- "Leadership Communication" by Deborah Barrett and Marsha W. Beckett.
These books cover a wide range of topics and provide valuable insights and practical advice on various aspects of internal communication, including strategy, planning, employee engagement, digital communication, and leadership. They are widely considered to be essential reading for anyone working in the field of internal communication.