Shutting Down Email: How Shell Centralized Comms in One Platform

Still relying on email, posters, or PDFs to reach your frontline?

You're not the only one. But you may be asking yourself: are people actually reading what we send? Is there a better way to engage non-desk teams? And how do we get buy-in from legal, IT, and store managers without derailing the whole rollout?

This webinar pulls back the curtain on how one global brand tackled those exact questions — and built a system that stuck.

What you’ll learn

In this 45-minute session, Shell’s comms lead for retail operations, Kathy van der Wijden, joins Tobi Anderson from Speakap to share how they transformed internal communication for over 4,000 frontline employees. They break down how Shell replaced clunky email newsletters with a mobile-first platform, built trust with franchisees and on-site teams, and identified internal ambassadors who helped drive peer-to-peer adoption.

You’ll also hear how they used platform analytics to shape their content strategy, discovered what formats actually worked (hint: short, vertical videos), and made the bold decision to shut down all legacy comms channels — permanently.

Who this is for

This webinar is for internal communication leaders, HR and operations professionals, and digital transformation teams supporting a frontline or deskless workforce. If you’re trying to modernize communication across a complex organization — especially one spread across multiple locations — this session is packed with insights you can use.

Why it matters

Because communication shouldn’t disappear into inboxes. Because engagement isn’t a given. And because no platform rollout works without the process — and people — behind it.

‍