Internal communication – a strategic perspective

Over the past few decades, the way in which C-suite managers have utilised internal communication has changed dramatically. Whereas boards previously only considered internal communication from a tactical standpoint, now it has become a priority. This whitepaper demonstrates how internal communication contributes to change management and internal marketing, and how social media have recently evolved to play a key supporting role.

About Speakap

Speakap is the award-winning employee communication app intentionally built to improve internal communications and engagement with your frontline workforce. Through our white-label app, your frontline employees can receive messages from management, upskill through HR training videos, and increase their level of connection and commitment to your organization. Whether your goals are seamless employee communication or improving employee satisfaction and productivity, Speakap ensures that your corporate news travels from headquarters to the production floor easily and efficiently via one social intranet.

Our easy-to-use, branded Employee App reaches the right people at the right time. Companies who use Speakap’s internal communication software see

80% of employees immediately adopt the app
+14% average increase in retention
+21% average increase in employee productivity
+32% average increase in employee satisfaction