Since the beginning of the crisis, most companies had to redefine how they were doing business to stay within the competition. Retail leaders SUITSUPPLY and Decathlon are a brilliant example of how a challenge can be the starting point that drives a change forward.
Speakap partnered with mobile microlearning platform MobieTrain on a webinar about 'The impact of COVID-19 on the Retail Sector and lessons learned'.
Discussed subjects:
- The new normal in Retail
- Proven strategies to engage employees now and in the future
- The success stories of SUITSUPPLY and Decathlon
Guest speakers:
- Susanne Bavinck-Bender, Communications Manager at SuitSupply
- Bruno Pinto Coelho, Training Leader at Decathlon
- Lennart Gijssen, CRO at Speakap
- Guy Van Neck, Founder & CEO at MobieTrain
Some of the webinar highlights:
6 tips to power your retail business through any challenge
- Online is the new offline, and personal touches can make all the difference in the world. Get creative and train employees for amazing online store experiences!
- "Today's prep determines tomorrow's success," someone somewhere once said. Prep your stores for the new normal: shopping screens, hygiene measures, and one-on-one appointments.
- Have one central, easy-to-access digital home for all employees - frontline, storage, and HQ - to come together and share information.
- Make sure employees know you're together in this: discuss with your CEO how he, she, or they can be more present, for example, by posting regularly on whichever internal comms tool you use.
- Don't forget about team spirit: create fun digital events and group chats for employees to catch up, crack jokes, and share information.
- Share the right content in the right format at the right time.
For more information on this topic, watch the webinar recording below or download the full highlights infographic here.
