Most organisations can't reach and engage with their key frontline employees - those employees who don’t have a business computer, business phone or company email address. Instead, they rely on channels that are antiquated and simply not fit-for-purpose, like Whatsapp groups, private social media, quarterly magazines and notice boards. This huge workforce is underserved with vital work-related information; in a world where speed is more of the essence than ever before, companies are burning value and bottom line.
Employees want more relevant information from their employers, and managers are looking for ways to deliver that information, but there’s a disconnect: intranets, newsletters and company magazines don’t provide a real-time, measurable, two-way option.
Whether it’s to improve customer experience, to boost productivity or to decrease employee turnover, the business case for employee engagement has been made. Yet global employee engagement rates are falling, with just 24% of workers claiming to be highly engaged. Companies are not communicating with employees how employees want to be communicated with.
How does a brand with 1,500 locations across 27 countries - and a constantly changing range of 550 products - manage to communicate with its 8,000 employees around the world immediately, clearly, completely and in a fun way ? Watch how cosmetics giant Rituals empowers its entire workforce to do everything from celebrate personal moments and professional achievements, to swapping best practices or grooming tips between stores.
The answer to your engagement and communication challenge lies in a private, secure platform that looks, acts and feels like a consumer social app, but can be branded with your own corporate logo and colours, as well as matching the way your business is set up.
Check out our blog articles, podcasts, infographics and videos on internal communications, employee engagement, customer experience and managing a non-desk workforce.
This is where you can find and download our white papers, e-books, case studies and checklists dedicated to helping you to optimise your internal communications.
Do you have a unique communications or engagement problem? Not to worry. Schedule a demo to talk to one of our specialists about your specific needs and problems.